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Dr. Frank Discusses MTX Shards Vol. 1 

10/31/2016

2 Comments

 
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By Dr. Frank
So the tl;dr of this is: we just put up a new, MTX digital album on iTunes/Amazon/etc. It is volume one of what will be a two volume set containing all the extra songs that have appeared on various CDs as bonus tracks but haven't been available in the official online catalog till now. 16 tracks on each, 32 songs total. It's called Shards (Vol. 1). (Volume 2 is coming soon.)
​
Sounds Radical is offering a package deal where you can pre-order a limited edition re-issue of the classic MTX Starship T-shirt (with a pin, sticker, and poster) along with an immediate download of the album. While supplies last! Order on Oct. 31st to get the album download a day early! If you want in on that go here. It will also, of course, be available on all the usual services like iTunes, Amazon, spotify, etc.

More: when we first started putting out records in 1986, the vinyl LP, ep, or 7" was obviously the main release, the "real" one. When CDs came along, this didn't change. The albums were still side A and side B of the LP. (For some of us, regardless of format, they still are, two halves, 20 minutes each or so.) ​

The CDs were seen as an adjunct to the vinyl version, and, like a lot of bands, we used to pile on any available extra tracks in a more or less archival spirit without much (or any) thought given to aesthetic cohesion. The idea was, why would anyone want to pay more money for a CD of this when you could get a perfectly good LP -- better give 'em something extra to justify the extra expense. (Though in some cases it's not at all clear that these extra tracks added value rather than subtracted it.)

Anyhow, the result was, in the end, a mess, and a blurring of the line between the albums per se and the morass of extras. (e.g., the crazy track listing of the Our Bodies Our Selves CD, where the obvious ending song "Game Over" is succeeded by three cool but random extra tracks (one of them inexplicably moved from the main album to the end) with "Swallow Everything" shoehorned in between "More Than Toast" and "Not Guilty" -- because they were recorded in the same session? And then there's a hidden track at the end of a big space of silence after "God Bless America"... Clearly, the product of a madman, if not several madmen. Yet I know that many people think of this nutty CD as the actual "real" album. And maybe it should have been, in that some of the crammed-in songs are many people's favorites. But, it wasn't.)
So when, in the wake of Lookout's exit, we re-organized the digital back catalog, we decided to restore the original vinyl track listing and sequences of the albums, eps, and singles. While many of the CD extras had been b-sides that had been included on their respective singles in the re-organization, this left out a great many previously released songs (thirty-two, to be exact.) Some of these were quite "important" ones too, like "King Dork", "We Are the Future People of Tomorrow", "Unpack Your Adjectives," as well as a lot of fun covers and such. The plan was always to compile these into an Odds 'n' Sods / Relics type album, but what with one thing and another, that plan hasn't happened till now.

I've tried to arrange the tracks as albums that can be listened to as such, eight songs to a "side" in the traditional manner, rather than chronological archives. They are from various sources, (covers comps, out-takes, demos, one live on the radio song) spanning 1987 thru 1999. The criterion for inclusion when it comes to the out-takes and demos is simply whether they have already appeared (and subsequently disappeared from) somewhere. I have however left off the terrible sounding live cassette recordings that were on the Making Things with Light CD; they were just messing everything up like they always have. (They're easy to find if you must have them, and in fact, I can even sell you a CD if you want one of those: drop me a line at [email protected]) As for the demos and out-takes, maybe one day I'll find the machinery and the gumption to re-examine those tapes and see if there's anything else interesting on them, but that's for another time if it ever comes. For now, this is what there is. You can get the whole thing at once, or song by song as needed. Or not, as the case may be. Just putting it out there, as it were.
​
Finally, big, heartfelt thanks go to our good friend Pete Mattern at Planet X Recording Studio for mastering the comp. You'll probably be surprised how good it sounds, especially considering the sources.

​
2 Comments

We're Music Fans Not Machines: Making an Experience Out of an Impersonal Medium 

10/28/2016

1 Comment

 
By Frank Portman and Chris Thacker
The devastation that the digital music revolution brought to the music industry and its reciprocally sustaining culture and subcultures has been exhaustively discussed and analyzed. The results of it are plain for all who walk in its ruins: music has been devalued to almost nothing in the commercial market, almost everyone went out of business, and the role of struggling musician became even more of a struggle. 


Less discussed has been the effect of this devaluation of music from the perspective of fans and music lovers, which has been paradoxical. While there is easy, cheap access to an effectively unlimited aggregate of material, being swamped in undifferentiated “content” has not proven to be the paradise it was cracked up to be. And in a world where releasing a record typically involves little more than pressing “send”, and where consuming the music encoded therein involves little more than clicking “add”, or even just doing nothing at all and passively allowing yourself to be fed from a cloud, the resulting experience, for all its convenience, has become highly impersonal at best. 

What can be done to restore the immediacy and personal quality that made bands and their “content" so compelling in the first place?  No one has figured out how to do this very well.  Most of just press “send" and click “add” and hope for the best.  That’s just not good enough, and we decided to do something about it by--
  • Curating the best possible music from amazing artists
  • Focusing the best physical product to support the music
  • Creating a shared experience for fans

A record label is nothing more than a curator of music. If people trust the curator's taste(s) they will buy the music. That's why it is critical to focus on working with amazing artists. When the idea of Sounds Rad was being kicked around, the first person to immediately buy into the idea of personalizing the experience of buying music was Dr. Frank of the Mr. T Experience. If Sounds Rad’s first principle is to curate the best possible music, then damn it, MTX has to be a part of it. And from there it became clear that to goal is to find as many existing MTX fans and create a community by knocking them on their ass with releases that they would love to hear; merch that they would love to wear; and a shared experience that makes that them feel if they are members of a secret MTX cult replete with ritual handshakes, code names, and songs about girls.

Everything that "we" (the royal we--Sounds Rad and MTX) are trying to do is based on quality: records, apparel, and the experience. Imagine this: You place an order on the Sounds Rad website. A few days later you come home to a custom designed box at your door. You run inside and carefully open the box to find a new signed limited MTX album, a t-shirt that you actually want to wear all of the time, and the knowledge that you got amazing value. That's what we want to do. Everything item sold is coming from the band to the fan: a shared experience.
This shared experience is exciting. We want you to get excited! That’s why we will do everything and everything we can to get you to listen to our music, wear our march  and come out to our shows. You are not just customer, you are part of our cult, cabal, faction, clique, coterie, and possibly a junta. So froth at the mouth, sing-a-long, and be rad!
1 Comment

Guest Blog - King Dork Approximately, The Cover That Might Have Been 

10/17/2016

3 Comments

 
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By Frank Portman​
Frank Kozik is one of the greatest poster artists in the history of rock and roll.  His work revolutionized the "rock concert" poster in a fundamental way, and whether you realize it or not, if you've been a rock and roll person over the past twenty-five years, you've seen his stuff, especially perhaps in San Francisco, where he moved (from Austin) in the early '90s.  Even if you didn't know anything about the man himself, one of "those" posters meant the show it advertised was real and significant;  these images were an integral part of the show-going experience (and are often the thing I remember most about shows I've been to when I think back)  Of course, my dumb little band never did the kind of show that would have warranted that sort of treatment or attention:  our poster style was, find a picture from a magazine, photocopy it with added text, and tape it to a pole.  
But in the pretend rock star parallel fantasy world that lived in my mind alongside the actual one, every show had a Kozik poster, because of course it did.  

​So I was indescribably excited, overcome with emotion in fact, when I learned that Krista, my editor at Random House, and Angela, the book designer, had arranged for Frank Kozik
 to do the cover of my new book King Dork Approximately.  I wanted to kiss them.  It was such a perfect idea.  It was amazing that he agreed to do it.  Also, it was the realization of a lifelong dream.  

Plus it was just great art.  He'd read the manuscript and come up with a terrific King Dork-ization of the Judas Priest Screaming for Vengeance eagle (which plays a big role in the book.) The original sketch looked like this:
Picture
"Well, Doctor," I said to the face in the mirror, "they can't take this away from you."  Except, they could.
​

It's a long, complicated story, but publishing a book is never a simple matter. There are many considerations, and hundreds of people involved in considering them. Folks who hadn't been through the same rock and roll wringer that I'd been through, for whom this artwork was nice but not, perhaps, the realization of a life-long dream, wondered whether people would "get it."  We looked at other options, as you do.  And in the end, due to circumstances beyond our control, the cover was scrapped, new approaches investigated, release dates delayed, tears cried, teeth gnashed -- the standard procedure in every human endeavor.  The hardcover book was published with the yellow cover you know, and life went on.

​Well, in publishing, a paperback release is like a second chance.  And as you may have been able to tell, I've put a whole lot of energy into making this particular second chance as special and second chance-y as possible, with new cover art, a new album, singles, videos, shows,  T shirts, lunchboxes, cookies, etc. etc.  So when Chris of Sounds Rad and I started to discuss ways to make our rock and roll KDA specialty packages as cool as possible (and remotely signable) we decided to reproduce the original cover, book sized, as an insert for me to sign instead of the usual bookplate.  Pretty cool.  Welcome back, lifelong dream.
3 Comments

    Chris

    Reviewing music ... kind of.  

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